You're Selling What?

I was driving to a nearby city today - much larger than the one I live in - actually, most cities are larger than the one I live in. As I drove in on the U.S. road with multiple lanes of traffic entering and exiting this university city, I caught a glimpse of a marquee sign. You know the ones, they usually highlight the same genres of merchandise: milk, bread, gas, bait (this is rural Georgia), beer.

Today's sign, however, featured a snack product - let's say it's hypothetical name was, "Little Dorothy Honey Breads" - you can probably figure out the correct brand name and product. And, the best news of all, you could buy it today on their "2 for 88 cents" special.

I couldn't believe my eyes...

  • many thousands of vehicles travel this road daily
  • it's placement is at a strategic intersection
  • Competition nearby consists of one other major grocer and one major drug-store chain
Then, I thought to myself...
  • That's the best you can do?
  • You're selling what?

Because the majority of my time is spent in dealing with churches, pastors, etc., my mind immediately shifted to that frame of thought...

  • We have the greatest message in the world
  • We have the greatest opportunity in the world
  • We have the greatest amount of resources in the world (God owns it all!) 
  • We have the greatest hope in the world
What have we brought to the attention of the world?

Are we focused solely on our special project or promo so that we have perhaps missed the single greatest opportunity to connect and bring real hope, real change, real life and real love?

Here's the bottom line:
  • Everything we do communicates
  • What we communicate indicates priority
  • The way in which we communicate indicates passion
  • The timing in our communication indicates urgency
Have we taken the greatest opportunity, 
the greatest strategic positioning, 
the greatest hope 
and placed it in the back room 
so that we can highlight our "2 for 88 cent" special?

My parting advice for leaders:
  • Think about what you will say
  • Think about how you will say it
  • Think about when you will say it
  • Think about what you won't say
I once worked with a pastor who meticulously thought through and penned every "talk" he did. Whether it was a 2 hour teaching/lecture, a 45 minute sermon, or a 5 minute address to parents - he planned.

Have you thought about your next message/talk/sermon/meeting/announcement/promo in terms of the audience?

Think it through...every word counts!

On My Radar

A collection of some of the best blog posts I've read in the past few days:

Warning: This post will most likely challenge you - at least, that's my hope. The tendency we all have is to read something like this and think of a few people who "fit the bill." Rather than project, may I suggest you personalize. Ask yourself, "Is this me?, Does this sound like me?"

Another Warning: If you're not dealing with questions related to sex, stop talking long enough and start listening. My wife and I are consistently amazed at the questions that are lobbed our way as a result of our culture's saturated sense of sexuality. This is a great post for pastors, parents and church leaders.

Not A Warning, Truth: Stetzer points out that many churches are mules - sterile animals that can't multiply. He then goes on to define the difference between Jerusalem chuches and Antioch churches - in case you don't read it, just know that you don't want to be a Jerusalem church.

Because it's a reality - sometimes it's time to leave! Here'a collection of the five most common reasons. Here's a quote from the blog that I thought was important, 
"Life is too short to spend time in a place we shouldn't be. 
Yes, transition can be difficult, and even risky. 
But the greater risk is wasting our lives in the wrong place at the wrong time."

Ok, this blog post sounds like it should follow the one I mentioned above - but it doesn't. Rather, what if every communicator (read, "preacher") began with these five questions written about in this post? Wow, it would be powerful (Obviously, I know, you have to pray, I meant after that...) - if you do nothing else, read the five questions and think about them in terms of your next message - I am!

Finally, here are some tweets that I "favorited" - these really challenged me on a personal level:

My inability to help ten people in need today does not excuse me from helping one.

CREATIVITY happens w/in the context of ORDER. You don't create your way n2order. You've got ORDER. Then you've got CREATIVITY!!

Your humility is revealed in how you treat those you disagree with.

"Nobody builds a monument to a critic!"

Embrace the Process

I used to have a blog that went by the title of today's post, some close friends have indicated they've heard enough about "process" from me to last a lifetime.

So, I ceased the process rhetoric for a while via blog post but I've never stopped believing in the value of process or the role it plays in shaping people.

Today, I simply want to share a thought, maybe it'll encourage you, perhaps it'll instruct you, or it just may serve as a reminder...

Here's the thought -